Crafting Long-Term Community Goals in Web3

Building an objective driven system for large scale growth in community activities.

Pivot

4 min readApr 30, 2024

Your community is your anchor that helps you navigate the ups and downs of building in Web3.

This statement is true for all types of startups that are working in this space — the need for community is now fully ingrained in the web3 “culture”.

However, each community needs are different and is related to how the business plans & shapes it up from day one of its operations. The culture that your community adopts is the culture that you intend to build around your startup. In fact, we believe, that the community building should begin from the day you conceptualize your product / service for the Web3 community.

In our previous article on the importance of community building, we came across multiple different aspects about building a sound community. One of the critical aspect, we believe, needs to be setting of the goals & objectives for what we could safely call — band of believers — to your project.

Do you really need goals & objectives?

What we need to understand is that the web 3.0 space, in comparison to the traditional web 2.0 industries, currently has limited number of users, despite the overall numbers that are depicted in statistics. Most of them are just here for the ‘riches’, making them more of speculative or fence sitting users; and lesser for the tech or using the products & services.

This only means that each business gets to target the same group of users primarily for actually using their products or services. Putting this limitation in perspective, it is hence essential that you define and design your community plans, as soon as you are ready with your product.

Hence it is imperative for you to define your community goals & objectives. Here’s why they are particularly important in the context of Web3.

What kind of communities can be built?

Here are the top five types of communities that a Web3 company usually tries to create and can consider building to enhance its ecosystem and engagement:

Types of Goals & objectives

When focusing on community building in the Web3 space, goals and objectives can be tailored to foster a vibrant, engaged, and sustainable community around blockchain technologies or decentralized projects. Here are specific types of goals and objectives that can be particularly effective:

End Notes

The rapid evolution of the Web3 space has underscored the need for communities within this ecosystem to develop clear, enduring goals and values. By setting clear, actionable goals and establishing strong community values, Web3 communities can not only thrive but also significantly influence the evolution of digital interactions and the internet at large. Through strategic planning and a commitment to these principles, your Web3 community can achieve sustainable growth and make a meaningful impact. As these communities form around blockchain projects and decentralized applications, they become crucial in driving innovation and shaping the future of the internet.

Lets revisit the community angle yet again in our next blog and extend how these goals will help attract and retain community members for long term.

About Pivot

Pivot is a global venture accelerator firm dedicated to the Web 3.0 industry, created by founders, for founders. Pivot’s selected startups are focused on milestones & are not bound to periodic curriculum-based programs. Founded by Anshul Dhir, a 3x founder in the Web 3.0 space, and mentor and investor in over 50 companies in Web3, we are uniquely positioned to lead the new wave of startups in the Web 3.0 space. Pivot is being supported by some great founders & Angels in this industry including Polygon, Delphi Digital, Blockchain Founders Group, Liminal, Biconomy, BitsCrunch, Tegro, Router, QuickSwap & more. We are also supported by Tier 1 ecosystems such as BNB Chain, Polygon, Arbitrum, ICP, Manta Network, Mantle apart from many VCs, launchpads, Exchanges & many more.